Beavis, who joins in October, will report to David Hilton, marketing director of Sony Ericsson UK and Ireland, and Louise Forbes, head of communications.
Beavis joins from Brando, where he was a director, working on the agency’s Sony Ericsson business for five years and managing its sponsorship properties, including the Sony Ericsson B-Boy Championships and the 2010 FIFA Word Cup.
Before joining Brando, he was PR manager at the AA.
Previously, UK PR and sponsorship activity fell under the remit of Richard Dorman, senior marketing manager for UK & Ireland, who is moving to the role of senior marketing partnerships manager in Sony Ericsson’s global marketing team.
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