In late September 500 people on space hoppers invaded Barcelona, for a TV commercial and viral film, created by Saatchi & Saatchi.
Viewers are driven to the Sony Ericsson website, created by Dare, where they are encouraged to create their own virtual hopper, customising the appearance and the height of its bounce.
Details of an impending online flash mob are being kept under wraps as the brand saying only that participants will be given further instructions via email on how to participate and where to see the web-based flash-mob.
"Now it's over to you. Be part of the world's first ever online flash mob. Start by creating your own hopper," the website said. "Crazy eyes? A grinning mouth? What about a tattoo? Set it free and watch the mayhem start (don't worry, we'll tell you where and when)."
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