Sony 'dear playstation' by Deutsch LA
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Advertiser
Sony PlayStation -
Agency
Deutsch LA -
Sector
Media / Entertainment Brands, Video Games brands, Technology brands and Video games consoles -
Exposure
United States
Fictitious Playstation employee, Kevin Butler, responds to a series of customer letters in this latest work for Sony from Deutsch LA.
Butler takes on a range of guises, including "VP Enough is Enough" and "Director of Rumor Confirmation" as he answers questions from Playstation customers.
Video 1: rumour monger
Video 2: unsatisfied girlfriend
Video 3: desperate dad
Video 4: dustin pedroia
