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PlayStation and NBA 2K "The shot caller" by Adam & Eve/DDB New York

A young boy's words come alive while he plays basketball on his driveway.

Playstation "Live the game" by Adam & Eve/DDB

Sony is bringing the theatrics of gaming to the real world with a spot promoting its virtual-reality console, Playstation VR.

PlayStation "The fall" by Adam & Eve/DDB

Sony is promoting PlayStation's streaming service, Playstation Now, with a global campaign.

Sony PlayStation "for the players" by 180 Amsterdam

Sony PlayStation "for the players since 1995" by Drum

PlayStation "way of play" by 180 Amsterdam

PlayStation 'Chicago Cubs' by Deutsch LA

PlayStation has launched a campaign for its Major League Baseball game.

PlayStation Vita 'my world in play' by Drum

Drum has created a film for PlayStation Vita in the UK starring the hip-hop act Rizzle Kicks.

PlayStation 'the world is in play' by 180 Amsterdam

Sony Computer Entertainment Europe has released an international campaign, created by 180 Amsterdam, to support the launch of its PlayStation

Playstation '15 reasons' by Naked Copenhagen

Naked Copenhagen and Hyper London have launched a new campaign for Playstation in an effort to demonstrate the new features