PlayStation "It's time to play" by Adam & Eve/DDB

Gaming characters clash with the real world in Sony PlayStation's riotous new ad, the second by Adam & Eve/DDB.

Fortnite’s Battle Bus takes over a daily commute; Kratos from God of War interrupts a man’s morning routine and hands him his Leviathan axe; and a calm library is disrupted by Cloud Strife from Final Fantasy leading players into battle. The work was created by Matt Fitch and Mark Lewis, and directed by Gary Freedman through Independent. 

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