Sony 'rockstar - raider of the lost art' by TBWA\London
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Advertiser
Sony -
Agency
TBWA\London -
Sector
Retail brands and Technology brands
Sony is launching a new retail campaign featuring legend of rock Alice Cooper, which seeks to promote its new TV trade-in initiative.
Consumers are being given the opportunity to trade in their old TV's in exchange for money off a new model.
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