Smyle to partner with Sustainable Events to create new summit

Agency Smyle has teamed up the Sustainable Events to create a digital community and live summit for 2013.

Smyle and Sustainable Events to set up new partnership
Smyle and Sustainable Events to set up new partnership

The partnership aims to create a Sustainable Events Summit community that will exist across live and digital platforms.

Its vision is to support a community which inspires the continuous development of a global sustainable event industry.

The online community will launch in mid-October with key announcements on the format, speakers and founding supporters of the live summit to be held in London in January 2013.

Fiona Pelham, managing director of Sustainable Events, is something of an industry guru when it comes to sustainability, while Rick Stainton, managing director at Smyle ensured his company was one of the early adopters of the BS8901 standard.

Together Pelham and Stainton will be co-directors of the Global Sustainable Events Summit Partnership.

Stainton said: "This project is the next phase in Smyle’s sustainability journey – we believe that the recent investment and resulting activities by many key brands made 2012 the year sustainability really leapt into the core of event concepts.

"These experiences across numerous event genres should be harnessed, shared and built upon. This community and its summit aims to inspire this step change across the events industry."

Education content will be provided by not-for-profit Positive Impact and will include practical training on how to implement ISO 20121, while 25% of the profit from the summit will be donated to Positive Impact to enable the creation of further free sustainability educational resources for the industry.

The live event will be supported and advised by Seventeen Events. Its managing director Andrew Williams said: "With the 2012 Games now moving from planning to legacy, there has never been a better time to embrace the sustainable agenda within the events industry. The world will be looking to the UK to provide leadership, vision and inspiration, and I believe this new community is a unique chance to share best practice and learn from the best."

What do you think of thids new partnership? Let us know by commenting below.

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