The German condom brand is targeting 18-25 year olds, and aims to talk frankly and openly about sex in a light hearted way.
The comedy roadshow starts at Exeter University on 17 September. It will feature new comedic talent, interactive activity via a digital photo booth that links to Facebook, and free samples.
Sharon Oliver, group account director at SMP, said: "This has been a really fun project for us to work on. Comedy and sex resonate well with each other and enable us to talk about safe sex in a positive way without being too pushy, it’s time a new condom brand came to the market and talks about sex openly."
Chris Clarke, brand Manager at Billy Boy, said: "SMP has done a fantastic job of reaching our target audience with the right messages."
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