Church and Dwight has appointed SMP Experiential to run its sampling roadshow to promote its new Arm and Hammer toothpaste Brilliant Sparkle.
The roadshow will hit the south of the UK from 1 June to 3 July.
Visitors to the stand will be able to sample Brilliant Sparkle and offered the chance to enter a competition to win a trip for two to the Ice Hotel in Lapland.
Staff will also be on hand to explain how Brilliant Sparkle works using information videos.
To leave a comment and let us know your thoughts.
Join a growing community of media, marketing and advertising professionals today
Read exclusive registrant only articles
Read more articles each month
Sign up for free specialised news bulletins
Register NowGive your teams unrestricted access to in-depth editorial analysis, breaking news and premium reports with a bespoke subscription to 北京赛车pk10.
Find out moreGet unprecedented new-business intelligence with access to 北京赛车pk10’s new Market Reports.
Find out moreGet the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.
Create an Alert Now