The beauty-counter inspired stand includes a water wall that uses small valves to write messages within the water and tell shoppers about Andrex Washlets.
SMP account director Matt Beech said: "Shopping malls are busy environments where getting cut-through can be challenging. The innovative use of the water wall provides us with a visually arresting way of attracting attention while conveying key messages."
Also on the stand is the 'Wall of Washlets Wipers', a focal point for this year’s advertising.
The activity is scheduled to distribute more than 350,000 samples and to encourage 150,000 people to come and feel Andrex Washlets for themselves.
Beech added: "We need to convince people to change their behaviour by making the brand a natural part of their health and beauty routine.
"Our stand brings this to life and reinforces this vital message by taking visual cues from department store beauty counters, and by offering beauty gifts to shoppers who come and interact with the product."
The campaign is travelling from Kent to Glasgow and is being supported by social media and competitions on Facebook.
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