The campaign centres around an original vintage VW camper van, which is adorned with feather flags and deck chairs.
Brand ambassadors have been handing out fun size samples and money-off coupons for the Mars multi-pack range, while consumers enjoy the vintage seaside feel of the experience.
The roadshow began in London during the Queen’s Jubilee weekend. The van will now continue touring UK beachside resorts, town centres, car shows and county fairs.
The campaign expects to reach more than six million consumers by the end of next month.
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