The hospitality and events company has been briefed to deliver a series of large-scale parties on behalf of Ryder Cup travel services. Smart Live, which is part of Smart Group, will cater for up to 2,000 guests each night of the golf tournament, which takes place at the in Perthshire, Scotland, on 23-28 September.
The Gleneagles equestrian centre, which will act as the events’ main party space, is set to be transformed into a dynamic venue featuring food from nearby suppliers, surprise entertainment and areas for relaxation.
The Covent Garden-based company said it is looking for native talent to provide authentically Scottish entertainment. Local bands and acts have been encouraged to send details to the events company by the end of July.
Bimla Safka, director of Smart Live, said: "We are thrilled to have been asked to produce this event on behalf of Ryder Cup Travel Services. Changing a venue as unique as the Gleneagles Equestrian Centre is going to be an interesting challenge, but one that we are really very excited about.
She added: "Locally and sustainably sourced food will be high on our agenda along with showcasing fresh new entertainment talent from the region. I am focused on finding something a little out of the ordinary to help make this an outstanding event."
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