The tie-up includes a campaign, which runs until the end of October, which focuses on a series of photoshoots to capture public reactions to a group of partygoers dressed in Moss Bros and Girl Meets Dress hire outfits, travelling across commuter hot spots in London and Manchester to 'get to the party first'.
Event organisers and partygoers are now being encouraged to upload their #MySmartSelfie pictures to @SmartChristmas on Twitter in order to be in with a chance of winning a table for ten at a Smart Christmas party.
Jill Tracey, Smart Group marketing manager, said: "We are delighted to be partnering with Moss Bros and Girl Meets Dress, both for our Christmas promotion and also for longer-term activations and events too. Both brands attract young, creative professionals, which fits perfectly with the brand values we hold at Smart.
"The social media campaign has kicked off really well and we’re excited to offer our clients exclusive offers on some fabulous brands."
Dave Shaw, local marketing and partnerships manager, Moss Bros, added: "Christmas is a busy time for us and the moment everyone wants to look their best and have a good time. It's great to be working with Smart who are synonymous with some of the best events in the capital and beyond."
Anna Bance, founder of Girls Meets Dress, explained that Smart was the perfect fit. "We love to dress for different occasions and are looking forward to help Smart guests go that extra mile to enjoy Christmas this year," she added
Comment below to let us know what you think.
For more in-depth and print-only features, showcases and interviews with world-leading brands, don't miss the next issue of Event magazine .