The partnership between the businesses was formed in a bid to offer venues, event organisers and buyers an integrated event solution which includes catering and AV and technical production services.
Greg Lawson, chief executive of Smart Hospitality, said: "I am thrilled about this collaboration as there is true synergy between Smart and the Hawthorn and Anagram brands with our shared values of being quality driven, creative and passionate about delivering events.
"It is unique that together we can offer this truly complete and yet also tailored solution for venues and our clients."
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Martin Hawthorn, managing director of Hawthorns, said: "This is an exciting time for Hawthorns, having recently joined forces with Anagram and celebrating our 25th anniversary in the industry delivering thousands of creative event solutions for many venues and clients.
"We are already seeing a very positive pipeline of enquiries and I have no doubt that our partnership with Smart Hospitality on EventCity and other projects will see the business continue to go from strength to strength."
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