LONDON - Sky is diversifying its sky.com portal with a new online shopping service that will allow visitors to compare more than 3.5 million products from high street retailers.
Sky Shopping will also offer targeted product recommendations to visitors elsewhere on the sky portal based on the editorial content of each vertical site. This will include KD Ready TVs in Sky's online TV guide and fashion and accessories within Sky Style.
It also launched a dedicated Christmas microsite today, which is being sponsored by Marks & Spencer. It offers seasonal TV listings, ideas on days out during the Christmas holidays and gift ideas.
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