The campaign introduces the strapline 'Sky1, there's only one', ahead of this weekend's on-air introduction of the channel's new identity.
It will feature other Sky1 faces including Noel Edmonds, Wayne Rooney, the Gladiators and Denise Van Outen.
'Hairspray: The School Musical', presented by Van Outen, will get its own push with a dedicated TV ad.
The campaign has been overseen by Alex Lewis, director of marketing and communications at Sky Networks, and was developed and supported by a roster of agencies including Brothers and Sisters, The Red Brick Road, Altogether, Mediacom and Naked Lunch.
Sky1's autumn line-up includes 'Ross Kemp on Gangs' as well as the new drama from the creator of 'Lost' - . Also returning is the fourth season of hit
However, the new Cilla Black dating show 'Loveland' will not air until next year.
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