Sky One launched the online digital marketing push for the sixth series of '24', created by digital agency Meme, on January 8. It aimed to create a buzz ahead of the show's premiere on January 21.
Using the website as a starting point and the password 99k36f, fans can embark on their own Jack Bauer-style quest to defeat the terrorists and save Los Angeles -- again. After entering their details, players receive a phone call outlining the mission. From there, a text message from Jack Bauer, who is played by Kiefer Sutherland in the series, directs players to another website, where the mission continues.
The campaign also uses email and a visit to before players eventually find the page that lets them watch an eight-minute prequel to the upcoming series, visit Sky's 24 website and enter a competition to visit the set of 24 in LA.
The campaign has also been advertised on Sky and discussed by presenters on radio station Xfm.
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