The ad was headlined ‘Reduce your costs, not your speed', while secondary text read ‘If you're in a Sky network area, we don't slow your broadband speed down at peak times unlike Virgin Media and BT. We could save you money too.'
BT objected to the ad on the grounds that it implied that all BT customers would get slower speeds imposed on them during peak periods. The ad also received a complaint from a member of the public.
The ASA ruled that the ad was not allowed to appear again in its current form.
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