Spinnaker created the email campaign, which includes a link to the newly created viral game where the SF65 acts as a cursor as the player tries to take pictures on a beach.
The email was sent to an 18- to 40-year-old market and is designed to highlight the dual camera and phone features of the SF65.
The game invites players to capture unusual images that fly across three landscape scenes.
There is the opportunity for players to enter a free prize draw to win one of the phones, enabling a Siemens data capture opportunity.
Charlie Mitchall, Siemens brand marketing manager, said: "The campaign is fun and provides us with a different technique to communicate the many qualities of the SF65.
"What's more, it is enabling us to gather data and add substance to our new newly launched CRM programme."
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