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The four agencies are among the names unveiled on the industry awards shortlist today (20 July). 

The award for Media Brand of Year 2010 will be contested by Bauer’s Grazia magazine, Pearson’s Financial Times, the London Evening Standard, Spotify, UTV’s TalkSport, News International’s The Sun and Google’s YouTube.

Meanwhile, sales operations at Global Radio, TalkSport and the Telegraph Media Group are all in the running for Sales Team of the Year.

Caroline Marshall, executive editor at MediaWeek.co.uk, said: "There’s nothing quite like the atmosphere at the Grosvenor House Hotel in Mayfair, on Media Week Awards night in October.

"Through thick times and thin, the great and the good of the media world turn out to celebrate excellence in our wonderful industry, network with their peers and aspire to one day join the winners on stage."

She added: "It's the big night of the media year and the awards stand head and shoulders above all others in their significance and importance."

This year’s Media Week Awards ceremony will be held on 28 October at the Grosvenor House.

All of the contenders are listed below.

For more information about the event and to book your table go to .

Media Week Awards 2010 Shortlist 

Sales Pitch Large
CBS Outdoor
Channel 5 Broadcasting for NetplayTV
Global Radio for Barclaycard
Ids for Greene King: Old Speckled Hen
TalkSport for World Cup Sponsorship
The Telegraph Media Group for HSBC

Sales Pitch Medium
Bauer Media for Blackberry
Global Radio for XBox 360 Lips
Global Radio for The Sunday Times
Last fm for Sony Consumer Electronics
Primesight for Vectone Mobile
The Telegraph Media Group for BMW
The Telegraph Media Group for Gordon's Gin

Sales Pitch Niche (under £250k)
Absolute Radio for The Wadworth Brewery
BSkyB for Intel
Channel 4 for Orange
Global Radio for Southern Comfort
News international for National Friendly
TalkSport for Rileys
The Telegraph Media Group for John Lewis Home

Media Brand of the Year
Grazia
Financial Times
London Evening Standard
Spotify
TalkSport
The Sun
YouTube

Media Idea Large
Carat for British Gas
MEC for Morrisons
MEC for COI/Training & Development Agency for Schools (TDA)
MEC for Department of Health
MPG Media Contacts for EDF Energy
PHD Media for Cadbury Wispa Gold
Starcom MediaVest Group for Kraft Philadelphia
ZenithOptimedia for O2/Telefónica

Media Idea Medium
MEC for Wrigley
Mindshare Media for First Direct
OMD for Channel 4
Starcom MediaVest Group for Procter & Gamble: Tampax
ZenithOptimedia for Carling
ZenithOptimedia for O2/Telefónica
ZenithOptimedia for Puma

Media Idea Niche
Carat for Royal Navy
Carat for Santander Abbey
Manning Gottlieb OMD for PlayStation MAG
MEC for Specsavers
OMD for Coty Beauty
PHD Media for Together.com

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MediaCom for P&G - Hugo Boss Orange
PHD for Canon
Starcom MediaVest Group for Oracle

Media Innovation
Channel 4 television
Global Radio
Guardian News & Media
ITV Consumer
PHD Media for O2
UM London for Bing
Yahoo!

Collaboration
Carat for Diageo Gordon's Gin
Channel 4 Television for Home Office
Channel 4 television for O2
Manning Gottlieb OMD for COI Change4Life
Pearl & Dean for O2
PHD Media for Warner Bros. 'Sex and the City 2' Stylist Collectors' Edition
UM London for XBOX

Best Research Initiative
Channel 4
ComScore Europe
Kinetic Worldwide
MPG Media Contacts
Omnicom Media Group
Radio Advertising Bureau (RadioGauge)
Radio Advertising Bureau (Radio: The Online Multiplier)
Starcom MediaVest Group

Sales Team of the Year
Global Radio
TalkSport
The Telegraph Media Group

Agency of the Year
Carat
MEC
PHD
ZenithOptimedia