Using Couponstar's Bricks technology, the food company will distribute the Thai range coupons directly to interested consumers through its own website.
Ten thousand coupons were made available to registered customers, with promotion of the campaign being limited to the Sharwoods website and via email.
The campaign coincided with the launch of Sharwoods' new website, which was designed and developed by Manchester digital marketing agency, Code Computerlove.
Client services director at Code Computerlove, Andrew Davenport said, "Couponstar's unique technology facilitated a controlled distribution of an important promotion that is fully trackable. We are thrilled to report an astonishing redemption rate so far of 25.7 per cent."
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