The Shoe Galleries are due to officially open to the public on Thursday (23 September).
Taking up a space larger than the Tate Modern's Turbine Hall, the Galleries will display more than 4,000 shoes from 120 brands.
The two animated films present a character called "Shoeper Hero", who also features in above-the-line activity.
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Selfridges in online push for Shoe Galleries
Selfridges is promoting its new Shoe Galleries to bloggers and their audience with two films created by digital content agency Bloc.
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