The appointment of 18 Feet & Rising comes as Selfridges looks to forge stronger relations with its customers and comes just one month after it hired to handle its advertising account.
, including launching a new shoe department in London, which it claims is the largest in the world.
The advertising account is worth an estimated £2m. 18 Feet & Rising replaces Beattie McGuiness Bungay (BMB).
Selfridges split with BMB around 12 months ago. Wieden & Kennedy have also worked with the department store on specific campaigns.
The account wins represents a coup for 18 Feet & Rising, the agency launched by Matt Keon and the former Fallon group director Jonathan Trimble.
Earlier this year it picked up .
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