Sega offers Sonic training widget ahead of launch

LONDON - Video-gaming company Sega is promoting its new title 'Sonic Chronicles: The Dark Brotherhood' with a 'game-trainer' widget on a microsite for the game.

Sega offers Sonic training widget ahead of launch

Digital creative agency Collective designed the widget to build awareness of the game before its release on Nintendo DS today.

The widget incorporates a series of Flash games to help familiarise users with the environments, game play, characters and other elements of the role-playing game.

Sega will use social networking sites such as Bebo, Piczo and Skyrock to enhance the viral effect of the widget.

Collective has included download packs as an in-game reward that allows users to decorate their web pages.

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