More than 98,000 direct mail packs will be distributed to existing and potential Seat customers, offering a discounted price if the car is purchased within a set time limit.
The campaign targets men and women aged 18-44 years who are already looking for a car, due to the time limit on the discount. National communications will be brand led while local channels will be offer-orientated.
A microsite, email campaign, banner advertising and loose inserts in key automotive publications will accompany the mailout, all pushing the brand with a sporty and design-led theme.
Claire Fox, group account director at Geronimo said: "We have developed a creative theme that, on a national level, serves to communicate a strong brand message, while also being flexible enough to allow for more of an offer focus at local dealer level."
Rob Taylor, national communications manager at Seat UK, said: "Geronimo provided a creative solution that appealed to our target market that is looking for an individual driving experience.
"The idea clearly represented Seat's brand values, providing stand out among other offer-led automotive communications".