Seat is continuing the approach of timing campaigns according to key new car sales periods in its Geronimo-created "New Year's revolution" campaign in January.
After good results it has approved a second, more intense campaign, due to break next month and called "Turn up the heat".
Geromino is targeting the Seat customer database and owners of key competitor brands with a direct mail shot and follow-up emails.
The above-the-line element includes ads and inserts in the national press and key automotive weekly titles as well as banner ads on key automotive websites.
Dealers will be supported with activity such as local radio and 48-sheet posters together with point-of-sale material.
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