Brand Response has been briefed to devise new commercial initiatives and increase revenue through all of ScreenSelect's customer communications channels -- DVD mailings, customer emails and newsletters.
ScreenSelect will predominantly target advertisers in the film and entertainment market.
However, Brand Response will also look into forging deals with third-party brands so that ScreenSelect customers can receive offers tailored to their preferences.
Alex Chesterman, chief creative officer of ScreenSelect-owner Video Island, said: "We have a solid customer base and are keen to ensure that we enhance the experience of our members and provide them with what they require of third parties."
This summer, ScreenSelect signed a deal with London listings magazine Time Out.
Separately, Video Island, which operates ScreenSelect, said it had renewed its partnership with Tesco for at least two more years. The company operates a white-label DVD rental service for Tesco, and said there are plans to introduce a range of new home entertainment and digital content services for members.
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