Screenselect takes over from rival in Time Out partnership deal

LONDON - Online DVD rental firm ScreenSelect has signed a partnership with Time Out magazine, taking over from rival service Lovefilm.com.

will add Time Out content to its site, as well as giving Time Out readers special offers and access to ScreenSelect's preference and recommendations engine.

Previously, the listings magazine had signed a deal with rival Lovefilm, signed in June 2004.

The Time Out deal is one of several signed by ScreenSelect. It has also joined forces with GMTV, Express Newspapers and the DVD retailer Sendit.com.

The deal with Express Newspapers will see ScreenSelect promoted on its websites, including and the new gossip site , as well as its newspapers.

Sendit.com is to offer DVD rental through ScreenSelect on its site, and by way of reciprocation, ScreenSelect will offer its subscribers DVD sales through Sendit.com.

The GMTV deal will also see the programme's viewers given unique offers to the service.

Gareth Herincx, editor of GMTV, said: "Movies are an essential element of GMTV's award-winning show so there's a fantastic synergy between our market-leading brands.

"Our partnerships are all about offering our viewers and online users the best deals combined with a great customer service, and we believe ScreenSelect.co.uk fits the bill perfectly."

ScreenSelect.co.uk offers 35,000 titles, claiming to be the UK's largest DVD library. Other partnerships it has include Tesco and Dixons.

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