Scooby-Doo, where are you? In an online promo for Cartoon Network

LONDON - Scooby-Doo, Shaggy and co have returned in a new made for TV movie to coincide with the popular cartoon's fortieth anniversary. To promote the film, users are being invited to 'Scooby-Doo' themselves and pass it on.

Scooby-Doo: The Mystery Begins
Scooby-Doo: The Mystery Begins

Cartoon Network has partnered with Moxie Interactive to promote the film's TV debut with a tool that encourages users to themselves and thier friends.

Modelled on the popular elf yourself Christmas viral, users can add a dog collar, ears, wet nose, lolling tongue and tail to thier photos.

Scooby-Doo! The Mystery Begins will be released on TV on Sunday, followed by general release on DVD and Blu-Ray next week. The plot follows the gang solving their first mystery while still in high school.

The resulting image can be shared with friends through Facebook and MySpace.

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