Most read: Cara Delevingne bares all in Brick Lane
As , the Advertising Standards Authority ruled that a billboard on the London street featuring an almost naked image of model Cara Delevingne does not objectify women. The advert in question was to promote Tom Ford’s Black Orchid perfume.
According to the ASA:
We noted the ad did not appear within the immediate vicinity of a place of worship and that the area in question was a busy, diverse and popular area of London. We therefore considered the ad had not been placed inappropriately.
Advertising Standards Authority
Read the full article on the .
Body battles: The Protein World poll
It’s been a bumpy ride since the nutrition brand’s beach body ready campaign surfaced. While Protein World has garnered a plethora of backlash from social media and organisations, the company certainly isn’t in short supply of media coverage.
Marketing reported on , which found that the bright yellow ads make 61% of women feel ashamed of their own bodies, and one in ten respondents planning to vent their anger on social media.
Excluding whether the morals of the campaign are right or wrong, Alex Smith from Sense partially adding:
What Protein World has done is become one of the first high-profile brands ever to show genuine integrity, and it is reaping the rewards.
Alex Smith, Sense
Did you take offence to the ad? .
No way: Bud Light’s #UpForWhatever backlash
It looks like the US beer brand is getting into hot water over its new hashtag slogan. Bud Light has already had to apologise over .
collected posts from social media which spotted the wording on some Bud Light bottles may not have been the wisest of choices: "The perfect beer for removing "no" from your vocabulary for the night." These posts included:
I'm "up for" saying no and being heard & respected, .
— chiller (@chiller)
In an update to the Mashable article, vice-president Alexander Lambrecht responded by saying:
It’s clear that this message missed the mark, and we regret it. We would never condone disrespectful or irresponsible behavior.
It's probably not a stretch to think that heads will roll.
Genius gadgets: Pepsi Max drone football
A video series entitled ‘Genius’ has been launched by the soft drinks brand today, in a bid to combine unique experiences and passion. The first one, shot in Barcelona, sees a football pitch transformed with drones, advanced projection technology and over 30,000 programmable LED lights.
Let’s just say it’s a feast for the eyes, and the drone giving the yellow card to one of the five-a-side players has to get a mention.
On social: #officedog
Something we spotted trending on Twitter this afternoon. It all started with online lifestyle brand Emerald Street, which wanted to settle a debate:
SO, are you pro the like and or agree with that pets belong at home?
— Emerald Street (@EmeraldStreet)
And soon the brand tweets came pouring in, with Battersea Dogs and Cats Home, River Island, the Dogs Trust and HMV all getting in on the act.
Our pick of the pooch posts from brands include:
We don't have an but wouldn't it be great if we did.
— Sony Legacy UK (@SonyLegacyUK)
If we had an , he'd pull his weight by making crucial decisions like this…
— BBC Three (@bbcthree)
And may animals continue to reign on social media forever more.
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