Most read: Publicis Chemistry's CEO Mike Welsh exits
The late-breaking news on Friday that from his role with immediate effect caught Brand Republic readers's attention on Monday morning.
±±¾©Èü³µpk10's Kate Magee and Gurjit Degun report that he will move to a non-executive, consulting role at the agency instead. Welsh’s exit comes less than three months after the arrival of Guy Wieynk, the new group chief executive of UK and the Nordics for Publicis Worldwide.
Matchmaking: £6m campaign seeks creative agency
SOBR WLTM VGL CA.
For those of you who have forgotten their dating acronyms, that means "single online bathroom retailer" "would like to meet" "very good looking" "creative agency" (okay, they may not have to be very good looking, but it never hurts; side note, our freelance rates for sitting in a meeting looking pretty are very reasonable).
±±¾©Èü³µpk10's James Swift reports that and has sent out a brief asking for strategy and creative direction for a campaign to launch later in the year. Victorian Plumbing is handling the pitch process itself, without using an intermediary.
The brief follows MediaCom’s appointment as Victorian Plumbing’s media agency. Blac Ionica, a boutique production company, created Victoria Plumbing’s first TV campaign and will be invited to pitch for the new brief, along with two or three other agencies.
Electioneering: Lib Dems use geotargeting
A slew of election tech news hit our desks this morning. A new analysis by social media monitoring platform Yatterbox suggests that, by volume, .
But got our vote. They're hoping to influence swing voters by using geotagging on their website to show visitors information about their constituency and candidates. For example, someone visiting the Lib Dem site from a Haringey-based IP address will see information on Lynne Featherwood, candidate for Hornsey and Woodgreen.
It's a tactic we're surprised other parties haven't managed to implement yet, but will it be effective as the Lib Dem's new error 404 page on their website.
(Hat tip, )
Don't call it a comeback: Google Glass
Marketing’s Daniel Farey-Jones writes that , according to comments made last week by the chief executive of Luxottica, the product's manufacturer partner.
On Friday Luxottica chief executive Massimo Vian told the company’s shareholders that "we’re now working on version two [of Glass], which is in preparation", in comments reported by .
We're gladened by the news. We didn't get to use the pun "Glasshole" enough first time around.
Great email subject lines: The Economist cat poo subs campaign
PRs, take note: We're a sucker for inbox clickbait. But c'mon, you'd open an email with that subject line, too.
The story is about the success of a campaign for The Economist by . Described in base terms, reps offered free coffee then told punters it was made with cat faeces.
Or, in the words of Sense account manager Daniel Hennessey: "As consumers request their coffee, our brand ambassadors explain that this isn’t just any coffee brand, it’s Kopi Luwak, derived from beans extracted from the faeces of civet cats – that’s cat poo to you and me. It’s the most expensive coffee in the world and our brand ambassadors give people a leaflet explaining how it’s made along with information about the subscription offer."
It's been successful enough for the campaign to be extended to the Netherlands and Northern Ireland.
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Compiled by Jonathan Shannon
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