Most read: BA picks SapientNitro as lead digital agency
SapientNitro has bested OgilvyOne, DigitasLBi, Bartle Bogle Hegarty and We Are Social to become .
Gurjit Degun reports for ±±¾©Èü³µpk10 that SapientNitro will now work on BA’s creative technology and social media business. The bar's been set (eight miles) high, incumbent OgilvyOne’s (pictured) won the Direct Grand Prix at Cannes last year.
WPP watch: WPP UK like-for-like revenue up 8.1%
Two bits of news coming out from WPP towers today. First up was a good first quarter, with WPP reporting total revenue of £2.78 billion in the first three months of 2015, up 8.3% year on year as UK like-for-like revenues climbed 8.1%. ±±¾©Èü³µpk10's Maisie McCabe has the .
Hot on its heels is the announcement that , the UK's first programmatic product for digital audio ads, with radio broadcaster Global. The first campaign to launch on Xaxis Audio will promote Three’s ‘Feel at Home’ campaign.
On social: Tell us what not to do
We're professionals here and always enjoy a bit of , and there was no shortage of learnings for social media managers today.
Rajiv Nathwani, the social media manager for BBC One and BBC Two, today gave us to engage with more young people. By presenting content in a different way, with funny captions, behind the scenes pictures, and off-the-wall messages, Nathwani aims to make content "shareable". He contrasted those examples with a less successful approach that simply promoted a new show, stressing that marketers must recognise how social media is part of a person's "personal space".
Then there was the Mashable article, , a collection of tips from 14 members of the Young Entrepreneur Council. The traits included understanding of channel diversity, statistical prowess, a sense of when to automate and empathy.
So there's plenty of good advice out there, but what about bad advice? We want to know what traits the BR community thinks social media managers should not have. Tweet us or , or to submit anonymously, email me from a burner account. We'll collate your submissions in a careers bad advice article and highlight the best suggestions in tomorrow's 18:05 (unless we have no suggestions – in which case let us never speak of this again).
Missed opportunities: Food brands aren't reaching millennials
You only need to glance at the #foodgasm hashtag on Instagram to work out that millennials love/fetishize food. But new research by Haygarth and Flamingo suggests brands have overlooked the value of marketing to millennial consumers - with just 11% of a poll of 1,000 feeling food advertising is aimed at them.
Haygarth CEO Sophie Daranyi commented that millennials are "already spending almost as much as their parents on food every week, as they progress through their lives and their disposable income grows, the opportunity for brands who successfully recruit them as advocates is immense." .
History of advertising: The father of modern marketing
This week's edition of ±±¾©Èü³µpk10's history lesson looks at an 18th-century potter who had an appreciation of branding before the term had been coined.
Josiah Wedgwood’s strategy relied on fashionable appeal. He ensured his products were hyped in the press and elaborately displayed in his posh London showrooms. He was the first to understand the value of celebrity endorsement, courting painters, architects and other fashion trendsetters of the day. Read on to find out . Clever guy.
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Compiled by Jonathan Shannon
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