Most read: John Lewis and Cadbury find success on Instagram
Marketing’s Shona Ghosh reports that John Lewis and Cadbury were among the first brands to advertise on Instagram in the UK and have now .
In the case of John Lewis:
According to figures provided by Instagram, compiled using Nielsen’s brand effects suite, the [John Lewis] campaign resulted in greater purchase intent for users aged between 25- to 34-years-old. It also boosted ‘favourability’ among users aged between 18- to 24-years-old.
And for Cadbury:
Instagram also reported positive results for Cadbury’s Free the Joy campaign. The chocolate brand saw a 20 point lift in ad recall, and a lift in association between the Free The Joy tagline and the campaign message among those aged between 25- to 24-years-old.
Read the full article on for analysis by John Lewis’ head of online marketing, Lloyd Page, and Alastair Cotterill, the head of Instagram’s Creative Shop in EMEA.
Breaking: Google pledges €150m and 'more collaboration' for European publishers
This just in from ±±¾©Èü³µpk10's Arif Durrani:
Google has moved to dramatically improve its "misunderstood" relationship with publishers by investing millions and launching the Digital News Initiative, a partnership designed to support high-quality journalism.
Google has pledged to invest €150 million into innovation around digital journalism over the next three years, and to develop new products in collaboration with publishers aimed specifically at increasing revenue, traffic and audience engagement.
The internet giant will also "significantly increase" its investment in training and research through its News Lab team to offer dedicated training resources to European newsrooms for the first time.
Read the full story on Digital News Initiative.
Puns: 'Wee the People'
Bad pun. Great idea. Captive Media today launched a bathroom-based game for blood cancer charity Anthony Nolan as a way of targeting potential young male stem cell donors.
Aiming left, centre or right in the urinal will throw a tomato at the relevant politician on the screen. will be tweeting results of who's the least popular politician, but we'd be interested to see whether this attention grabbing campaign will translate to more potential donors. We certainly hope so, and if you're a guy aged between 16-30, consider putting your name down at .
Three reasons: We launched The Wall vlog
This morning saw the launch of a new video feature on , Brand Republic’s dedicated digital and tech blog. Our grand plan is to keep these bite-sized videos a regular and permanent fixture because:
- If we talk the talk about viral video vloggers in our blogs, then it’s about time we walked the walk.
- It’s a chance for you to hear from our vocal online community, straight from the expert’s mouth, about the latest trends, news and innovations.
- We want to be Zoella, #justsaying.
puts virtual reality under the spotlight with design studio Marshmallow Laser Feast – we only reminisced a little about our vision for VR from the 1980s.
Fancy getting involved? Email Samantha Edwards, our community and social media editor.
On social: advertising emojis
Ever wondered how to tell a colleague they’re onto a Golden Lion winning idea on a text? Or been jealous that there isn’t quite the icon on your tablet to tell your creative partner that a certain typeface will make a campaign billboard pop.
Swedish agency Dogwash are one step ahead – the team has created for iPhones and iPads that will give you an arsenal of cute, advertising-related icons.
, see what he thinks on The Wall.
Check out the full range below, but if you think Advertising Emojis is missing something, then Dogwash is waiting for your email.
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Compiled by Jonathan Shannon and Samantha Edwards
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