The package should allow customers to create more customer campaigns based on real-time transactional data. It will be available to marketers from December.
SAS said Real-Time Decision Manager formulates personalised recommendations on customer's eligibility to receive particular offers, rate a consumer's likelihood to buy a particular product; and calculate credit worthiness of consumers based on up to date transactional information.
The company said customers expected a personalised experience when dealing with call centres or point of sale purchases, and "wanted to be sure that their needs are addressed and that they are treated as individuals" when being marketed products.
The technology works by matching all available customer data every time SAS Real-Time Decision Manager receives a request from an operating system, and then determines the best response to be given to a customer.
Jeff Levitan, general manager at SAS Customer Intelligence, said: "According to Peppers & Rogers Group, as much as 50% of the customer decision making process takes place in real-time.
"An analytical approach to making those decisions has been proven to drive far greater value than any other approach, the ability to do this in real-time at the point of contact will drive immediate business value."