Samsung opens app fund to developers and brands

LONDON - Samsung is embracing the age of the app by investing in a global venture fund to help come up with game ideas for the next generation of Samsung handsets.

Samsung has opened up to brands
Samsung has opened up to brands

The electronics company is teaming up with Handmark, which makes mobile apps, to create the fund, which aims to generate 'market-changing game ideas'.

The fund is open to companies, individual developers and brands. Those who submit winning ideas will receive as much as $250,000 (£153,000) to develop the ideas in to games. Handmark will assist with development, testing and certification, and then help getting them distributed through the Samsung Application Store.

It is the latest example of Samsung 'crowdsourcing' for ideas. It revealed this week that it had plans in the UK to get consumers to make their own videos, which could end up being in the next Samsung Mobile TV ad.

Apple's iPhone app store has seen two billion apps downloaded at the end of September and 3UK is banking on the appeal of the Spotify app to sign subscribers up when it launches a new smartphone next month.

Chris Barnett, senior vice-president of global sales and strategic partnerships at Handmark, said: "We know there’s a wealth of great ideas out there waiting to be discovered. This is a fantastic opportunity for anyone, including big brands, mobile developers or any individual with a unique, creative idea to make it a reality.

and the deadline is November 20.

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