The supermarket's chief executive, Justin King, today unveiled its Sainsbury's Energy sub-brand, launched in conjunction with new Nectar loyalty partner British Gas. The brand carries the strapline 'Creating solutions'.
Sainsbury's will initially roll out 30 Energy Centres, selling energy-efficient products; the first will be in a superstore in Crayford, near Dartford in Kent. An 'energy truck' will travel to offer advice at smaller stores.
The store concepts were developed with help from the Energy Saving Trust. The Centres will be staffed by specially trained personnel.
Sainsbury's trialled three in-store energy centres in 2009, with then-Nectar partner EDF Energy.
Last month, the supermarket confirmed it would offer a range of home-energy products and services in a five-year partnership with British Gas.
Sainsbury's has been taking steps to enhance its reputation for sustainability. It recently began selling lesser-known fish species dab and coley following Hugh's Fish Fight, a Channel 4 documentary about sustainable fishing, fronted by TV chef Hugh Fearnley-Whittingstall.
Sainsbury's Energy
In numbers
- 30 Energy Centres will be rolled out initially, rising to 200 by the end of February.
- 500 Stores targeted to have Energy Centres.
- The average saving for a household if made energy-efficient is £550.
- The private sector will invest £7bn annually under the government's Green Deal initiative. Cash will begin to flow in 2012.
Source: DECC/British Gas
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