The campaign has already won a gold Lion in the Direct category.
The US agency Goodby Silverstein & Partners is the most shortlisted agency in the category, with five nominations for five separate clients: Doritos, Häagen-Dazs, Hyundai, the NBA and Sprint.
Work from the US dominates the category with Crispin Porter & Bogusky shortlisted twice for its work for Domino’s Pizza and Burger King.
Agencies in South Africa, Australia and New Zealand are also well represented with the likes of Lowe Bull featuring with a campaign for Unilever’s Flora brand and Colenso BBDO in Auckland being shortlisted for its Yellow business directory campaign.
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