A 100-page adventure game book featuring the Saab 9-3 SportWagon will be sent to 50,000 prospects and existing customers.
Saab is supporting the mailing with an interactive online game that uses footage filmed around the UK. Players are invited to "choose their own adventure" and are given the chance to win an adventure weekend, the use of a SportWagon or sports goods from Salomon.
Draft London created the work for the model, which will compete against Volvo's V50 and the Audi A4 Avant.
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