Saab focuses on 'all-weather' 9-3 with integrated drive

by Staff

April 06, 2005

How long?

1 minute

Saab focuses on 'all-weather' 9-3 with integrated drive

LONDON - Saab is to highlight the all-weather credentials of its 9-3 Convertible with an integrated campaign focusing on the model's practical benefits.

The activity, through Draft London, begins this month, comprising posters, postcards, a mailing and online.

The postcards, 60,000 of which will be placed in health and fitness clubs across the UK, offer the chance to enter a prize draw. The data collected will be added to Saab's contact database.

The mailing will highlight the 9-3's features that can be used in all seasons, such as its insulated roof, which can be closed in 20 seconds, and automatic climate control.

If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the .

Topics

Marketing