The spot, which was created by Leo Burnett, with media planning and buying handled by Carat, shows the sun rising on a waking city and families preparing to eat bowls of cornflakes.
Included in the sequence is a young girl in a ballerina costume getting ready to join her neighbours seated in the street at a huge, outdoor breakfast table.
The suspense film 'Buried', starring Ryan Reynolds, debuted to acclaim at the Sundance Film Festival this year and brought in £820,631 at the UK box office in its opening weekend. It is about a man who has been buried alive with only a mobile phone and a lighter to hand.
Elsewhere, last week's re-release of the remastered 'Back to the Future' grossed £461,000 across 273 cinemas in the country and delivered 88,691 impacts.
| Weekend cinema figures (Oct 1&2) | |||||||||||||||||||||||||||||||||||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Film | Weekend box office | Weekend impacts | Total box office so far | Impacts so far | |||||||||||||||||||||||||||||||||||||||||||||
| The Other Guys (Sony) | £976,459 | 187,780.58 | £6,030,653 | 1,159,740.96 | |||||||||||||||||||||||||||||||||||||||||||||
| The Town (Warner) | £890,309 | 171,213.27 | £2,611,742 | 502,258.08 | |||||||||||||||||||||||||||||||||||||||||||||
| Buried (Icon) | £820,631 | 157,813.65 | £820,631 | 157,813.65 | |||||||||||||||||||||||||||||||||||||||||||||
| Eat Prey Love (Sony) | £800,533 | 153,948.65 | £2,865,695 | 551,095.19 | |||||||||||||||||||||||||||||||||||||||||||||
| 3-D The Hole (Eone Film) | £696,858 | 100,267.34 | £1,877,271 | 270,110.94 | |||||||||||||||||||||||||||||||||||||||||||||
| Made In Dagenham (Paramount) | £674,059 | 127,180.94 | £674,059 | 127,180.94 | |||||||||||||||||||||||||||||||||||||||||||||
| Back to the Future (Re) (Universal) | £461,194 | 88,691.15 | £461,194 | 88,691.15 | |||||||||||||||||||||||||||||||||||||||||||||
| Toy Story 3 (Disney) | £413,759 | 78,067.74 | £72,944,299 | 13,763,075.28 | |||||||||||||||||||||||||||||||||||||||||||||
| Devil (Universal) | £332,949 | 64,028.65 | £2,488,305 | 478,520.19 | |||||||||||||||||||||||||||||||||||||||||||||
| Grown Ups (Sony) | £302,196 | 58,114.62 | £7,372,455 | 1,417,779.81 | |||||||||||||||||||||||||||||||||||||||||||||
| Endhiran: The Robot (Ayngaran) | £284,600 | 54,730.77 | £284,600 | 54,730.77 | |||||||||||||||||||||||||||||||||||||||||||||
| Marmaduke (20th Fox) | £278,154 | 64,686.98 | £5,112,408 | 1,188,932.09 | |||||||||||||||||||||||||||||||||||||||||||||
| Diary of a Wimpy Kid (20th Fox) | £209,338 | 48,683.26 | £2,522,578 | 586,646.05 | |||||||||||||||||||||||||||||||||||||||||||||
| Takers (Sony) | £208,390 | 40,075.00 | £208,390 | 40,075.00 | |||||||||||||||||||||||||||||||||||||||||||||
| Anjana Anjani (Eros) | £183,989 | 35,382.50 | £183,989 | 35,382.50 | |||||||||||||||||||||||||||||||||||||||||||||