The annual show, which is now in its fifth year, gives Cancer Research UK the opportunity to reach a wide audience.
To extend this reach for 2010, RPM has introduced the Cancer Awareness Roadshow Information Station (CARIS), which functions in the same way as the roadshow, but in indoor community based settings and workplaces.
"Research shows that there are crucial hard to reach audiences that will particularly benefit from this programme, so each year we've adjusted the campaign to ensure it resonates strongly with those individuals. It's been fantastic to see the event evolve and grow over the last five years with RPM driving that progress through their attention to detail and relentless energy," said Cancer Research UK health campaigns manager Louise Bishop."
The 2010 roadshow will begin on 26 April and runs through to the end of November.
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