The ‘One Shot Challenge' kicked off last Tuesday (20 April) and will visit 14 universities across Britain to demonstrate the drink's ‘sharpen up in a shot' benefits.
Students who purchase a bottle of Lucozade Alert Plus will have ‘One Shot' to bounce a ping pong ball along a series of obstacles into a final target to win cash prizes of up to £250.
"This activity lives and breathes the Lucozade Alert Plus product values. Students can be a difficult audience to reach, so the challenge has been built on the back of a growing student trend to ensure it is relevant and appealing to the target audience," said RPM managing director Dom Robertson.
"We are really excited about this new campaign which helps convey the fact that Lucozade shots can be beneficial for improving performance," added Lucozade spokesperson Nadia Moussa.
"The activity will encourage students to try the product in order to participate in the challenge and test out the benefits for themselves. I'm looking forward to seeing the long term impact on the sales figures for this product at the targeted universities."
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