LONDON - The Royal Air Force (RAF) has appointed Agency Republic to work on the digital advertising element of its integrated recruitment campaign.
The appointment follows a four-way pitch managed by the Central Office of Information (COI).
The online advertising creative will support above-the-line work by DLKW to support the service through the stories of people serving in the RAF.
The Royal Air Force has been on the hunt for an agency since February.
The incumbent on the account is Lean Mean Fighting Machine, which was appointed to handle recruitment-focused digital advertising in May 2007. The agency did not repitch.
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