The RAF is launching a 'warts-and-all' online film series portraying life in the field in a bid to attract suitable recruits.
The film, created by LIDA, follows II Squadron of the RAF Regiment in Basra, Iraq.
Episodes will illustrate the RAF's experiences on the front line over six months. Managed by the COI, they will appear on rafcareers.com, social network Bebo and video site YouTube.
The activity comes in response to prospective recruits' requests for an insight to life in the force.
To watch the first film, visit brandrepublic.com/marketing.
Join a growing community of media, marketing and advertising professionals today
Read exclusive registrant only articles
Read more articles each month
Sign up for free specialised news bulletins
Register NowGet unprecedented new-business intelligence with access to 北京赛车pk10’s new Advertising Intelligence Market Reports.
Find out moreGet unlimited access to 北京赛车pk10’s premium content for your whole company with a corporate licence.
Upgrade accessGet the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.
Create an alert now
_1.jpg)
.jpg)