The new clothing range, which launched six months ago, is inserting a 20-page colour catalogue in national press including the Sunday Times and Evening Standard. The catalogue was designed by BMT (Branded Moments of Truth).
The new brand which is allowed to use various RAF insignia, including the wings, on all its clothing along with the red, white and blue roundel. There are collections for men, women and boys. The range is also segmented into two ranges: Heritage and the more casual Off Duty.
Two of the models for the catalogue are Rory and Tony Underwood, both former England rugby internationals; the former having spent 18 years in the RAF.
Nick Adams, founder of the RAF Collection said a percentage of every sale is paid to the RAF Museum Charitable Trust, based at Hendon and Cosford.
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