Iapino joins the Manchester-based company, which has eBay and Alliance and Leicester as clients, with a remit to help grow its blue-chip client base.
Mark Kuhillow, managing director of R.O.Eye, said: "Nicky is one of the leading lights of affiliate marketing in the UK and her experience will be invaluable as we look to further our ambitions over the next three to five years."
Iapino joins Philip Hunt, the former chief executive of digital agency Wheel, who is also a non-executive member of R.O.Eye's board.
R.O.Eye's recent wins include academic bookseller Blackwell UK and footwear retailer Scholl.
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