Fruit Shoot is the fastest-growing brand in the Robinson's stable and grew by 70% in 2006, according to ACNielson data. New work will be broadcast in May and MindShare in Amsterdam will handle media planning and buying for Britvic.
Jon Evans, marketing director for the Robinson's brand, said: "We are delighted to work with BSUR Agency and look forward to their first campaign."
BSUR Agency is part of the BSUR Group, together with BSUR Consulting and BSUR Factory, it works with clients such as Wrangler Europe, Davidoff Worldwide, Glamour and Deloitte.
Britvic produces, markets, sells and distributes brands such as Pepsi and 7-Up under its exclusive appointment from PepsiCo.