Pegler, who is currently group commercial director at the Mayridge Group, has also held senior posts at exhibition companies including UBM, Melville and the NEC.
Pegler’s new role will include responsibilities for design, data and innovation at SO Group.
David Walley, group chief executive of SO Group, said: "We are delighted that Richard is joining SO Group. He brings a unique blend of practical industry knowledge and clear strategic thinking. He is a vital appointment in our restructuring process and will help us shape the business in a way which allows us to deliver the very best for clients and partners."
Pegler added: "I am very pleased to be joining David and the team at SO Group. There are exciting opportunities emerging in the worlds of exhibitions and events and SO Group’s acquisitions of N200 and 360 Creative Event Services signals its intent. I’m looking forward to helping to shape and develop those opportunities."
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