SO Group announces new business wins post-acquisition

SO Group has announced multiple contract wins since its acquisition last month.

Richard Pegler of SO Group
Richard Pegler of SO Group

US-based experiential marketing firm

Since then, SO Group has gone on to win numerous exhibition service contracts with the likes of Small Cells World Summit, Private Hire and Taxi Exhibition, the Trade Only National Show, the Emergency Services Show and Mums Show Live.

In an extension of its work for Clarion, SO Group will also be providing the shell scheme for The Baby Show and all services for the Olympia International, and the Winter Fine Art and Antiques Fair.

Richard Pegler, managing director of SO Group Exhibitions and Conferences, said he was "delighted" by the new business wins.

"Following our acquisition by Freeman, we are as committed to working to the highest standards and continually improving our service to current and new clients," he said.

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