The panel will have access to 60,000 Australian household members and is part of the European agency's plans to enter the South-East Asian market.
Research Now client services director John Buchanan is leaving the agency's London headquarters to head up the new Australian offices.
The panel will be managed locally from the Australian offices, giving the provision of a 24-hour turnaround for the benefit of Research Now's international clients.
Andrew Cooper, managing director of Reseach Now, said the Australian panel would give its client the tools to act quickly to industry demand.
Research Now decided to launch the panel after strong demand from its UK and European clients for research in the Australian market, coupled with growing demand for online research in Australia, which has one of the highest internet penetrations in the world at 67%.
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